Retail Media + Programmatic Expert | Supply-Side & Demand-Side Strategy
15+ years optimizing publisher monetization, retail media networks, and Fortune 500 media buying. I help publishers, retailers, and brands solve the complex ad tech problems that pure specialists miss.
Whether you’re a publisher maximizing revenue, a retailer scaling a media network, or a brand optimizing performance in retail environments, you need someone who understands all sides of the table.
I’ve built ad infrastructure managing 1.5B daily impressions, scaled Target.com to $10M+ in annual programmatic and retail media revenue, and optimized campaigns for Fortune 500 brands across retail, CPG, tech, and hospitality. Now I help clients navigate complex ad tech challenges through audit, strategy, and implementation.
Monetization Audits
Evaluate your ad stack, identify revenue gaps, and develop a monetization roadmap aligned with your business goals.
Google Ad Manager
Enterprise-scale setup, header bidding, yield optimization, and ongoing management for maximum performance.
Programmatic Strategy
Demand-side optimization across Google Ads, Facebook, DSPs, with campaign strategy and incrementality testing.
Vendor Implementation
Evaluate, negotiate, and integrate new ad tech platforms with training and seamless technical integration.
Program Management
Fractional ad ops leadership, team training, strategic consulting, and AI-assisted problem solving.
Retail Media Network Strategy
Optimize CPG and retail brand performance in retail media networks. Strategy, platform optimization, and performance analysis.
“Chris and SPCG has saved us thousands of hours of work and has unlocked growth and opportunities we never thought possible.”
Matt Gurren
CEO, Birdrock Trading
Sandy Point Consulting Group 