I specialize in helping publishers and retailers maximize revenue, CPG and retail brands optimize performance in retail media networks, and agencies execute sophisticated media strategies. My work spans monetization audits, retail media optimization, programmatic strategy, vendor implementation, and media buying advisory.

Monetization Audits & Strategy

I evaluate your full ad stack to uncover revenue gaps, inefficiencies, and missed opportunities—then build a roadmap that aligns monetization with your business goals.

  • Assess current ad stack and revenue performance
  • Identify optimization opportunities and structural gaps
  • Review vendor proposals and partnership value
  • Prioritize quick wins vs. long‑term strategic initiatives
  • Deliver a clear, actionable monetization roadmap

Best for: Publishers optimizing revenue; brands evaluating ad ops partners

Google Ad Manager Implementation & Optimization

Whether you’re launching GAM or overhauling an existing setup, I ensure your ad server is configured for scale, efficiency, and maximum yield.

  • Enterprise‑level GAM setup and configuration
  • Header bidding strategy and yield optimization
  • Audience targeting and data integration
  • Ongoing management, troubleshooting, and optimization

Best for: Publishers launching or rebuilding their ad server

Programmatic Strategy & Execution

I help brands and agencies improve performance across programmatic channels with a blend of strategic guidance and hands‑on execution.

  • DSP optimization (Google Ads, Meta, Trade Desk, etc.)
  • Campaign strategy, testing frameworks, and measurement
  • Incrementality testing and performance analysis
  • Marketplace management and direct sales support

Best for: Brands and agencies needing strategic direction or hands‑on media buying

Vendor Selection & Implementation

I guide organizations through the complexity of choosing and integrating the right ad tech partners.

  • Evaluate SSPs, DSPs, analytics tools, and data platforms
  • Manage RFPs and vendor negotiations
  • Oversee technical integration and QA
  • Provide training and internal enablement

Best for: Teams adding or replacing ad tech in their stack

Program Management & Consulting

I act as a fractional leader or strategic partner to help teams operate more effectively and make better decisions.

  • Fractional ad ops or media strategy leadership
  • Team training and cross‑functional alignment
  • Ongoing optimization and strategic planning
  • AI‑assisted analysis, research, and workflow development

Best for: Organizations needing senior‑level expertise without a full‑time hire