How I Help

I provide strategy, execution, and hands‑on expertise across the ad tech ecosystem—helping publishers grow revenue, brands improve performance, and agencies strengthen their media and monetization capabilities.

Monetization Audits & Strategy

I evaluate your full ad stack to uncover revenue gaps, inefficiencies, and missed opportunities—then build a roadmap that aligns monetization with your business goals.

  • Assess current ad stack and revenue performance
  • Identify optimization opportunities and structural gaps
  • Review vendor proposals and partnership value
  • Prioritize quick wins vs. long‑term strategic initiatives
  • Deliver a clear, actionable monetization roadmap

Best for: Publishers optimizing revenue; brands evaluating ad ops partners

Google Ad Manager Implementation & Optimization

Whether you’re launching GAM or overhauling an existing setup, I ensure your ad server is configured for scale, efficiency, and maximum yield.

  • Enterprise‑level GAM setup and configuration
  • Header bidding strategy and yield optimization
  • Audience targeting and data integration
  • Ongoing management, troubleshooting, and optimization

Best for: Publishers launching or rebuilding their ad server

Programmatic Strategy & Execution

I help brands and agencies improve performance across programmatic channels with a blend of strategic guidance and hands‑on execution.

  • DSP optimization (Google Ads, Meta, Trade Desk, etc.)
  • Campaign strategy, testing frameworks, and measurement
  • Incrementality testing and performance analysis
  • Marketplace management and direct sales support

Best for: Brands and agencies needing strategic direction or hands‑on media buying

Vendor Selection & Implementation

I guide organizations through the complexity of choosing and integrating the right ad tech partners.

  • Evaluate SSPs, DSPs, analytics tools, and data platforms
  • Manage RFPs and vendor negotiations
  • Oversee technical integration and QA
  • Provide training and internal enablement

Best for: Teams adding or replacing ad tech in their stack

Program Management & Consulting

I act as a fractional leader or strategic partner to help teams operate more effectively and make better decisions.

  • Fractional ad ops or media strategy leadership
  • Team training and cross‑functional alignment
  • Ongoing optimization and strategic planning
  • AI‑assisted analysis, research, and workflow development

Best for: Organizations needing senior‑level expertise without a full‑time hire