Connecting Supply-Side, Demand-Side, and Retail Media Networks to Drive Growth

I’m a digital media and ad tech strategist with 15+ years bridging the supply and demand sides of the ecosystem, with deep expertise in retail media networks. My career began in ad tech infrastructure and evolved across publisher monetization, programmatic operations, retail media strategy, and enterprise-level media buying. Today, I help publishers, retailers, and brands solve complex monetization and performance challenges with a blend of deep industry expertise and modern AI-driven workflows.

Career Journey

Sambreel Services (2011–2012)
I started my career managing more than 1.5 billion daily ad impressions, building the ad network infrastructure, reporting systems, and monetization processes that powered the company’s scale.

Target Corporation (2012–2015)
At Target.com, I led retail media network operations and programmatic monetization, scaling annual revenue beyond $10M. I managed supply-side partnerships, yield optimization, and major ad platform integrations—including early work supporting Google Product Listing Ads (PLAs). This role positioned me as a retail media expert, directly advising Fortune 500 CPG and retail brands on their media strategies within retail networks.

Ovative Group (2015–2019)
I shifted to the demand side as a Media Strategy Manager, supporting Fortune 500 brands across retail, CPG, tech, hospitality, and subscription services. I specialized in retail media performance optimization, incrementality testing, lead generation, and cross-channel strategy. My work with CPG clients navigating retail media networks informed my later consulting practice.

Sandy Point Consulting Group (2019–Present)
I founded Sandy Point to help publishers, retailers, and brands navigate an increasingly complex ad tech landscape. My work includes retail media strategy and optimization, monetization audits, programmatic strategy, vendor evaluation, yield management, and media buying advisory—supported by modern AI-powered tools that accelerate analysis and execution.

What Sets Me Apart

Most professionals specialize in either the supply side or the demand side. I’ve spent years in both—plus I have direct expertise in retail media networks, where publisher/retailer and brand interests intersect. That unique perspective helps me identify revenue opportunities, performance gaps, and strategic misalignments that single-track specialists often miss.

Industry Recognition

• Contributor to early development and testing of Google PLAs
• Member of multiple SSP Product Advisory Councils
• Deep expertise in retail media network optimization, programmatic monetization and yield strategy

Current Focus

I help publishers and retailers maximize revenue through retail media network optimization, monetization audits, and yield management. I also partner with CPG and retail brands on advanced media strategy within retail networks, performance improvement, and ad tech stack optimization.