About Me

15+ Years Bridging Supply-Side and Demand-Side Media

I graduated from California State University, Monterey Bay in 2011 and began my career in ad tech infrastructure, building a foundation that spans both the publisher and advertiser sides of the ecosystem.

Career Journey

2011–2012 | Yontoo Technology
Started as a Monetization Analyst managing more than 1.5 billion daily ad impressions. Built core ad network infrastructure, reporting systems, and publisher monetization processes that supported rapid growth and scale.

2012–2015 | Target Corporation
Advanced to Programmatic Monetization Manager for Target.com, overseeing all programmatic revenue channels and scaling annual revenue beyond $10 million. Led supply-side partnerships, yield optimization initiatives, and enterprise-level ad platform integrations.

2015–2019 | Ovative Group
Transitioned to the demand side as Media Strategy Manager, supporting Fortune 500 brands across retail, CPG, technology, hospitality, and subscription services. Specialized in incrementality testing, lead generation, performance optimization, and paid media strategy across display and social channels. Also advised publisher clients on monetization and revenue growth strategies.

2019–Present | Sandy Point Consulting Group
Founded Sandy Point Consulting Group to provide specialized ad tech and media consulting services. Areas of focus include monetization audits, programmatic strategy, vendor evaluation and implementation, yield optimization, and media buying advisory. Today, I combine deep industry expertise with modern AI-powered tools and workflows to solve complex business and monetization challenges more efficiently.

What Sets Me Apart

Most advertising professionals develop expertise on either the supply side or the demand side. I’ve worked extensively in both. That perspective allows me to understand what publishers need, what advertisers value, and where technology, incentives, and execution often break down. As a result, I identify revenue opportunities, operational inefficiencies, and strategic gaps that specialists frequently overlook.

Industry Recognition & Expertise

  • Contributed to the development and testing of Google Product Listing Ads (PLAs) during my time at Target.
  • Served on multiple Supply-Side Platform Product Advisory Councils.
  • Deep expertise in programmatic monetization strategies.

Current Focus

I help publishers maximize revenue through monetization audits, yield management, and programmatic optimization. I also partner with brands and agencies on advanced media strategy, campaign performance improvement, and ad tech stack optimization.